Education
Master the 4Cs
Don't buy a diamond until you understand what actually drives the price—and beauty—of the stone.
Cut
The most important C. It determines how the diamond interacts with light. We only sell Ideal and Excellent cuts because anything less is a waste of money.
Color
The absence of color. Grade D is colorless. We recommend F-G range for the best value—looks colorless to the naked eye but costs significantly less.
Clarity
Inclusions or blemishes. We curate Eye-Clean stones (VS1-VS2) where imperfections are microscopic and invisible without magnification.
Carat
The weight of the stone. Don't be fooled—a bad cut can make a heavy stone look smaller and duller. Always prioritize cut over carat.
Confused? Let us help.
Our gemologists review diamonds all day. Send us your budget and preferences, and we'll shortlist the best value stones for you.
Contact a Gemologist