Privacy Policy

1. Information We Collect

We collect information you provide directly to us, including:

• Full name, email address, and phone number when you submit an enquiry or place an order
• Shipping and billing address for order fulfilment
• Custom ring design preferences and notes submitted through our design tool or concierge service
• Form submissions, messages, and correspondence with our team

We also collect certain information automatically when you visit our site:

• Browser type, IP address, and device information
• Pages viewed, time spent on site, and referring URLs
• Cookie and tracking data (see Section 4)

2. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders, including custom ring production
• Communicate with you about your order status, design approvals, and delivery
• Respond to enquiries and provide concierge support
• Improve our website, products, and services
• Send marketing communications where you have given your consent — you may opt out at any time
• Comply with legal obligations

3. Third-Party Services

We work with trusted third-party service providers who may receive your information as necessary to operate our business:

• Plunk — email delivery and marketing communications
• Cloudflare — website hosting, CDN, and security services
• Payment processors — secure handling of payment card data (we do not store card details ourselves)

These providers are required to handle your data in accordance with applicable privacy laws and are not permitted to use your information for their own purposes.

4. Cookies & Tracking

Our website uses cookies and similar tracking technologies:

• Essential cookies — required for the site to function correctly (cannot be disabled)
• Meta Pixel — used to measure the effectiveness of our advertising on Meta platforms (Facebook/Instagram)
• Analytics — we may use analytics tools to understand how visitors use our site and improve the experience

You can control non-essential cookies through your browser settings. Disabling cookies may affect some features of our website.

5. Data Security

We take reasonable steps to protect your personal information from unauthorised access, misuse, or disclosure. All data is transmitted using SSL/TLS encryption. Our infrastructure is hosted on Cloudflare's secure global network. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

6. Your Rights

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or out-of-date information
• Request deletion of your personal information (subject to legal retention requirements)
• Withdraw consent for marketing communications at any time
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au

To exercise any of these rights, please contact us at hello@claritydiamonds.au.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law. Order records are typically retained for seven years to comply with Australian tax and consumer law obligations. Marketing contact data is retained until you unsubscribe or request deletion.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us: